Over the last 20+ years I've had the pleasure of working on a variety of accounts within media & entertainment, retail, food, financial, and non-profit industries. All while designing and directing within various mediums ranging from online, email, mobile, and print. I currently oversee a creative global team with offices in North America, Costa Rica, France, UK, and Spain.
Cheetah Tap - Cheetah Digital Innovation Award, 2019 EIS Award Best Use of Interactive Emails
Developed a new interactive technique for email which reinterprets the call-to-action or button. Taking cues from the Shopping on Instagram feature we set out to increase the user engagement on mobile. Incorporating interactive techniques in email can be a strenuous task and major investment for clients. To make this an easy, scalable option, we created an app so that it can be setup and inserted into the coded email within minutes. Pitch presentation can be viewed here.
Cheetah Tap - New interactive technique within mobile email
Annual Client Summit
From 2007-2017 my team had been responsible for the creative direction and execution of multiple components for our annual 3 day client summit event. Collaborating with our internal Marketing team, we would first discuss the overall theme and message. Following that we would then build a branded system starting from save the date banners, to web and app build, signage, badges, emails, booklet etc. During each summit I held speaking sessions to audiences of 300+ which focused on new creative strategies in email. Sample presentations can be viewed here.
2017 Experian / Cheetah Digital Client Summit
2016 Experian Marketing Services Client Summit
2012 & 2015 Experian Client Summit
Email Strategy, Design & Development
Our engagements can range from one-off strategic projects to operating as an agency-of-record for our clients email programs. We frequently jump around to different verticals, learning their business and audience expectations, all while applying strategies through a best practice lens. We pride ourselves as being an extension of our clients teams, where we fully immerse ourselves in their brand visuals and messaging. A small selection of client examples can be viewed below. Looking for more? Check out the presentations page.
Starbucks | Creative Strategy
My Starbucks Rewards Summer Dash announcement email which included live updates throughout the day to feature select beverages.
Starbucks | Creative Strategy
Weekly promotional email which adds an extra layer of personalization.
Hilton Honors | Creative Strategy
Optimizing their entire program for mobile email, as well as driving new personalized interactive techniques.
Bloomin Brands | Creative Strategy
New strategies produced from a program audit which focused around enhancing emails for mobile as well as driving a more personalized approach.
Bed Bath & Beyond | Creative Strategy
Engagement consisted of the following: Team production of weekly buybuy Baby campaigns, Pre-natal series, Revamp of strategy and design for Bed Bath & Beyond 7-part welcome series.
DIRECTV | Creative Strategy
Reminder campaign developed to connect to users who typically purchase movies over the weekend.
Additional samples below of ongoing campaign execution.
Horizontal Emails
Before mobile came into the picture, the horizontal format had been a great way to boost clicks by providing a 'wow' factor when compared to traditional HTML emails.
2015 Experian Cross-Channel Look Book
Contains numerous best-in-class examples and highlights each topic with a description, tweet, and campaign data to support.